Privacy Policy

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Lite the Nite LEDs (“LTN,” “we,” “us,’ “our”) takes your privacy very seriously. LTN collects, uses and is responsible for certain personal information about you (“Personal Information”). Please read this privacy policy carefully as it contains important information concerning the type of Personal Information we may collect from you or that you provide:

• through visiting LTN’s websites and including www.ltnleds.com (“Websites”) and social media accounts setup by LTN (“LTN Social Media”); 

• use of LTN’s mobile device applications, and products with embedded software and wireless communication embodiments (collectively “LTN Platforms”); and 

• from making in-person business interactions at one of our retail locations. 

Collectively, the Websites, LTN Social Media, LTN Platforms, and in-person business interactions, are referred to as the Services. This Privacy Policy further explains how and why we collect, store, use, and share your Personal Information and your rights related thereto.

 

Due to LTN’s necessity for collecting Personal Information, LTN is subject to various laws in the United States and the General Data Protection Regulation which applies across the European Union (including in the United Kingdom). For purposes of those laws, LTN is responsible as “controller” of that Personal Information.

 

By accessing and using the Services, you acknowledge you have read and unconditionally agree to follow and be bound by this Privacy Policy. If you do not agree with the Privacy Policy, you are not permitted to use the Services. LTN reserves the right, at any time, to modify, amend, alter or update the Privacy Policy without prior notice by updating this posting. Your continued use of the Services following any publications of changes to the Privacy Policy signifies that you agree to be bound by such modifications, amendments, alterations, or updates. Please check the Privacy Policy periodically for updates.

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1. PERSONAL INFormation collected

You have no obligation to provide us with any of your information, but you may not be able to use or access certain portions of the Services if you do not provide us with your Personal Information. You cannot use our Website or LTN Platforms without agreeing to the terms of this Privacy Policy. 

 

a.Personal Information You Directly Provide LTN

While using our Services, we may ask you to provide us with certain Personal Information that can be used to contact or identify you.  Personal Information may include, but is not limited to:

• first and last name

• company name

• address

• e-mail address

• phone number

• order history

• payment information

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• b.Personal Information Collected from Other Sources

When you interact with an LTN Social Media on the respective social media platforms, e.g., YouTube, Facebook, Instagram, or Twitter, we may collect Personal Information that you make available to us on that social media page or account, including your user ID and/or username, and any information you have made public in connection with that social media service such as pictures, comments, or text. Please note, however, that these platforms have their own privacy policies and LTN will only collect and store such Personal Information that is permissible with those social media platforms.

 

C.Automatically Collected Information

Some information is automatically received and sometimes collected from you when you use the Services. The following lists the most common information that is automatically received or collected:

• The name of the domain and host from which you access the Internet, including the Internet Protocol (IP) address of the device you are using and/or the IP address of your Internet Service Provider (ISP);

• The MAC Address of devices used to interact with Website or LTN Platforms;

• The type and version of Internet browser software you use and your operating system.

• Websites visited before or after you visit our Website, LTNLEDS.com.

• The date and time you access the Website, the length of your stay, and the specific pages that you access while visiting the Website;

• Information concerning the country of origin of your device and the language(s) used by it; and

• Geolocation data.

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D. Cookies

i.​Use of Cookies/Tracking Technology

When you interact with the Website and/or our LTN Platforms, we automatically receive and record information on our server logs from your browser, including your IP address, “cookie” information, and the page you requested. 

Cookies and other tracking technologies (such as pixels and beacons) are comprised of small bits of data that often include a de-identified or anonymous unique identifier. Websites, apps and other services send this data to your browser when you first request a web page and then store the data on your computer so the website can access information when you make subsequent requests for pages from that service. We may use these technologies to collect and store information about your usage of the Website or LTN Platforms (such as the pages you have visited, length of time on the Websites or LTN Platforms, content you have viewed, search queries you have run, and advertisements you have seen), which information is then used to understand your preferences so as to enable us to provide you with improved services in future visits, and to compile aggregate data about website traffic and interactions so that we can offer better experiences and tools in the future.

 

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Additional Cookie related information is available at https://www.allaboutcookies.org/manage-cookies. Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalization available through the Website of LTN Platforms.

 

Keep in mind that cookie settings are specific to a browser and device. If you use multiple devices and browsers, you have to manage your preferences individually. Deleting all cookies may delete all previously defined preferences.

 

We may utilize email tracking systems that provide us with data such as who opened or forwarded an email, the time it was opened, and whether the reader clicked certain links within the email. 

ii.Analytics

We, as well as third-party vendors acting on our behalf (such as Google), may use first-party cookies (such as the Google Analytics cookies), third-party cookies, or other third-party identifiers to gather anonymous analytics and statistics about our Website and how it they are being used by our visitors so we can improve our Website and LTN Platforms. Our web server storage logs may collect the domain names, internet protocol addresses, the types of web browsers, and certain data of visitors to the Website. 

 

Data about your activities online may be collected for use in providing advertising tailored to your individual interests, either by us, our affiliates, or third parties. We may work with third parties such as network advertisers and ad exchanges to serve advertisements across the internet and may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party websites and viewing of ads and of our content. 

 

We and these third-party vendors, including Google, may use third-party technologies together with our own first party technologies in order to analyze ad impressions, your use of ad services, and interactions with these ad impressions and ad services. The information collected may also include information about your visits to our Website, the pages you have viewed, and what content you have seen or interacted with. These third-party tracking technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements too many times; and (c) understand the effectiveness of the advertisements that have been delivered to you.

 

You can opt out of certain advertising by visiting the Network Advertising Initiative consumer opt out page at http://optout.networkadvertising.org, by using the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout, or by visiting the Digital Advertising Alliance’s opt-out page at https://www.aboutads.info/choices. Please note that at this time we do not respond to browser-based “do not track” signals. 

2.LTN’s RATIONALE AND Use of Personal information

Under data protection law, we can only use your Personal Information if we have a proper reason for doing so. For example, we use your Personal Information 

• to comply with our legal and regulatory obligations;

• performance of our transaction with you;

• for our legitimate interests or those of a third party; or 

• where you have given consent.

 

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

 

The table below explains what we use (process) your Personal Information for and our reasons for doing so:

 

We may use Personal Information for the following purposes:

LTN uses your Personal Information for:                                                                         Rationale

processing and fulfilling your transactions, to include payment,            For the performance of our

shipping, returns, exchanges, and communications                                contract with you
regarding transaction status

 

creating your account and ensuring secured access to it                       For the performance of our

                                                                                                                     contract with you

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prevent and detect fraud against you or LTN and preventing               For our legitimate interests, i.e. to minimize fraud that

unauthorized access and modifications to systems                                could be damaging for us and for you 

                                                                                                                     To comply with our legal and regulatory obligations

 

Detecting, assessing, and addressing technical and                               For our legitimate interests, i.e. to be as efficient as we can

performance issues of the Services                                                           deliver the best service for you at the best price

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Statistical analysis to help us manage our business, e.g. in                    For our legitimate interests, i.e. to be as efficient as

relation to our customer base, service, offerings, Services usage          we can so we can deliver the best products and Services for you

 

Updating customer records                                                                       For the performance of our contract with you or to take steps      

                                                                                                                     at your request before entering into a contract

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                                                                                                                     To comply with our legal and regulatory obligations.

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                                                                                                                     For our legitimate interests, e.g. making sure that we can keep in                                                                                                                        touch with our customers about existing orders and new products

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Protecting our rights or property, enforcing the provisions                  To comply with our legal and regulatory obligations

of our Privacy Policy, or preventing harm to you or others                    For our legitimate interests

 

Marketing our products and services to existing and former                For our legitimate interests i.e. to promote our business

customers and determining its effectiveness                                          to existing and former customers

 

 

LTN may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information but can still be used to identify trends of use with Services and use for fraud and/or security of the Services. LTN may use this data for any use and for any purpose, as it no longer identifies you, any other individual, or constitute Personal Information.

 

We may use your Personal Information to send you updates about our products and Services. LNT has a legitimate interest in processing your Personal Information for promotional purposes which means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly. You have the right to opt out of receiving promotional communications at any time by:

• Contacting us

• Using the “unsubscribe” link in emails or “STOP” number in texts; or 

• updating your marketing preferences in your account                                                                                                                      3.Sharing Your PERSONAL Information​

• Services Providers 

LTN may share Personal Information with following entities in order to support operation of LTN’s business operations:

• Authorized Distributors;

• Service providers we use to help deliver our products and/or Services to you, such as payment service providers, warehouses, and delivery companies;

• Other third parties we use to help us run our business, such as marketing agencies or website hosts;

• Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers;

• Our banks;

We only allow our service providers to handle your Personal Information if we are satisfied they take appropriate measures to protect your Personal Information. We also impose contractual obligations on service providers relating to ensure they can only use your Personal Information to provide services to us and to you. We may also share Personal Information with external auditors to the extent necessary.

B.Third Parties

LTN does not sell, rent, or loan any Personal Information regarding our visitors, users, customers, applicants, and partners to any unrelated third parties.

C.Law enforcement

Under certain circumstances, we may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

D.Legal Requirements

We may disclose your Personal Information in the good faith belief that such action is necessary to:

• To comply with a legal obligation,

• To protect and defend the rights or property of LTN,

• To prevent or investigate possible wrongdoing in connection with the Services, and

• To protect the personal safety of users of the Services or the public. 

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• E.Merger, Sale, or Bankruptcy

If we sell all or part of our business, or make a sale or transfer of our assets, or are otherwise involved in a merger or transfer of all or a material part of our business, or are involved in a bankruptcy, LTN may transfer your information to the party or parties involved as part of that transaction.

4. Storing and securing Your personal Information

Personal information received by LTN from you or third parties may be stored and processed in the United States or any other country where we or our service providers maintain facilities.

 

Your consent to this Privacy Policy followed by your submission of such Personal Information represents your agreement to that transfer.

 

LTN is committed to ensuring that your information is secure. We use commercially reasonable efforts, in accordance with this Privacy Policy and to comply with applicable data privacy law, to protect your Personal Information is collected, used, stored, shared, or transferred as part of our Services from access, loss, misuse, alteration, or destruction by any unauthorized party. However, no transmission of data over the internet or any other public network can be guaranteed to be 100% secure.  We do not promise, and you should not expect, that your Personal Information or private communications will always remain private.  You are also responsible for taking reasonable steps to protect your information against unauthorized disclosure or misuse such as by maintaining the confidentiality of your Personal Information.  

We will keep your Personal Information while you have an account with us or while you are using our Services. Thereafter, we will keep your Personal Information for as long as is necessary:

• To respond to any questions, complaints or claims made by you or on your behalf;

• To show that we treated you fairly; or

• To keep records required by law.

We will not retain your Personal Information for longer than necessary for the purposes set out in this Privacy Policy. 

5. Children’s Privacy 

LTN does not market any products to minors under the age of thirteen (13) and respects the privacy of children, and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect Personal Information from children under the age of thirteen (13). If you are a parent or guardian and you are aware that your minor child has provided us with personally identifiable information, please contact us.  If we become aware that we have collected personally identifiable information from children without verification of parental consent, we take steps to remove that information from our servers.

6. Links to Other Websites

Websites and LTN Platforms may contain links to other websites or mobile applications that are not operated by us, such as Facebook, Instagram, Twitter, and YouTube.  If you click a third-party link, you will be directed to that third-party’s website or mobile application.  We strongly advise you to review the Privacy Policy of every website you visit.  LTN has no control over and assumes no responsibility for the content, privacy policies or practices of any third-party websites, mobile applications, or services.

7. Internet Advertising and Third Parties

Websites and LTN Platforms may include third-party advertising and links to other websites and applications. Third-party advertising partners may collect information about you when you interact with their content, advertising, or services. 

When visitors interact with our Services online, third parties may place cookies on your browser(s) for targeted advertising purposes. If you wish to opt-out of such targeted advertising, please adjust the Cookie settings of your browser. Instructions can be found at https://www.allaboutcookies.org/manage-cookies. You may opt out using the Digital Advertising Alliance's WebChoices Tool at https://optout.aboutads.info. To separately make choices for mobile apps on a mobile device, you can download DAA's AppChoices application from your device's app store. Please be aware that these consumer choice tools only cover the United States and are limited to participating companies.

 

8. California Disclosures

This California Privacy Notice (“California Notice”) applies to California residents whose personal information is processed by LTN pursuant to the California Consumer Privacy Act (“CCPA”) or other California privacy laws described below. The California Notice describes how we protect the personal information we process and control relating to California residents and rights California residents may have in relation to their personal information. For the purposes of this California Notice, “personal information” has the meaning provided by the CCPA and does not include information that is publicly available, that is deidentified or aggregated such that it is not capable of being associated with you, or that is excluded from the CCPA’s scope, such as personal information covered by certain sector-specific US privacy laws, such as HIPAA, the FCRA, GLBA, or the Driver's Privacy Protection Act of 1994.

 

Collection and use of personal information. We collect personal information from and about you as described in Section 1 above. To learn more about the categories of personal information we have collected in the last 12 months and how we use this information, please refer to Section 2 above. 

 

LTN shares personal information with service providers (as defined in the CCPA), and with third parties for business purposes, in a manner that does not constitute a “sale” (as defined in the CCPA (for example, at the direction of the consumer). Sections 2 and 3 above address how LTN uses and shares your information. All cookies that are not strictly necessary (including third-party) require prior, opt-in consent from California consumers, are loaded per the consumer’s instructions and preferences, and do not involve “sales” of personal information. As a California resident, you may be able to exercise the following rights:

• The Right to Know any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon verification of your identity:

  • The specific pieces of personal information we have collected about you;

  • The categories of personal information we have collected about you;

  • The categories of sources of the personal information;

  • The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;

  • The categories of personal information we have sold and the categories of third parties to whom the information was sold; and

  • The business or commercial purposes for collecting or selling the personal information.

• The Right to Request Deletion of personal information we have collected from you, subject to certain exceptions.

• The Right to Opt Out of Personal Information Sales to third parties now or in the future. LTN does not sell personal information.

 You also have the right to be free of discrimination for exercising these rights. However, please note that if the exercise of these rights may limit our ability to process personal information or to limit your access to certain Services. For example, if you submit a deletion request, we may no longer be able to provide you our products and services or engage with you in the same manner.

To submit your California Consumer Rights Requests, please contact LTN through one of the methods identified in Section 11. Note, we will need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. In certain circumstances, we may decline or limit your request, particularly where we are unable to verify your identity or locate your information in our systems, or as permitted by law.

9. Notice to Non-U.S. Users

As the Internet is a global environment, collecting and processing Personal Information may involve the transmission of this data internationally, including into and/or outside of the United States. Therefore, by communicating electronically with us, you acknowledge and agree to your personal data being processed in this way.

Specifically, if you are located outside of the United States, please be aware that by using the Website or LTN Platforms, your information may be transferred to the United States or other third-countries, the privacy laws of which may be deemed by your country to have inadequate data protection. If you are located outside of the United States and voluntarily submit information to us, you thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that information to, and/or storage of that information in, the United States or other third-countries.

 

If you reside in the European Union, you have certain rights under the European Data Protection Regulation ("GDPR"), including:

• The right to be informed of the Personal Information we collect and how we process and use that data;

• The right to request access to your Personal Information;

• The right to request that inaccurate Personal Information be rectified, or completed if incomplete;

• The right to request erasure of your Personal Information;

• The right to restrict our processing or use of your Personal Information;

• The right to obtain and reuse your Personal Information for your own purposes;

• The right to object to our processing or transferring your Personal Information;

• The right to withdraw your consent for us to use your Personal Information; and

• The right to lodge a complaint with a supervisory authority under the GDPR.

We have a legitimate interest in collecting and processing your information for the purposes we have outlined in this Privacy Policy and so that we can optimize your experience with the Website and LTN Platforms. We retain and store your information only for as long as we have a legitimate business purpose to do so and in accordance with our data retention policies and this Privacy Policy.

In response to receiving a request for one of the rights set forth above, LTN will timely comply with the request within the time periods set forth in the GDPR for each right. Several of the above rights are not absolute and apply only in certain circumstances. LTN will comply with requests for those rights as set forth in the GDPR. We are intent on resolving any issues relating to our handling of your Personal Information, and you may contact us at any time regarding any questions or concerns.

We do not make any decisions about you based on automated processing of your information.

 10.Changes to This Privacy Policy 

We may make changes to our Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy to Websites and LTN Platforms and updating the "Effective Date" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of Websites and LTN Platforms following the posting of changes constitutes your acceptance of such changes.